About Us

Areas of focus

SFFF is based on five essential building blocks: Weight Management, Daily Life, Sports Nutrition, Individual needs and Pet Food. These areas form the foundation of our company and are designed to support people on their way to a healthier, more active life. With our deep conviction in the importance of an active lifestyle and conscious nutrition, we drive this vision forward every day and bring it to life for our customers.

Our Vision

We are Europe’s leading company for effective conscious nutrition. In doing so, we support a healthy lifestyle, individual well-being, and performance at any age.

Our Mission

Our mission at SFFF is to create sustainable value as the European market leader in conscious nutrition. We focus on integrity and transparency in all our business relationships to foster long-term partnerships that benefit both us and our stakeholders. Through the development of innovative nutrition concepts, we support a healthy lifestyle, individual well-being, and performance at any age. We strive for healthy profits that allow us to continuously develop our company and live our mission every day.

Our Values

At SFFF, entrepreneurship, integrity, transparency, innovation, and a long-term, cross-generational focus are at the core of our actions. We maintain a respectful approach with employees, business partners, and customers to create sustainable and lasting value.

Our Goals

Our goal is to create sustainable value through long-term partnerships and to actively shape the future with innovative approaches. We pursue healthy profits to support the continuous development of our company. This corporate culture serves as the compass for our daily actions and strategic decisions.

Location Switzerland

As a future-oriented company with an international focus, we have deliberately chosen Switzerland as our central location. With its remarkable history and unique position in Europe, Switzerland represents independence, security, and stability—principles that also shape our business activities. Our core values of respect, trust, entrepreneurship, transparency, and passion find the ideal foundation in Switzerland to grow successfully and sustainably in Europe. In an environment that equally fosters innovation and stability, we see the best conditions for Smart Food for the Future to develop responsibly over the long term.

Board

Entrepreneurship and active assumption of responsibility are also reflected in the fact that all our board members are personally invested, following the “skin in the game” principle.

Our board consists of strong personalities who make valuable contributions through their diverse and complementary experiences. This diversity enables us to embrace various perspectives and, despite our differences, drive the company’s vision forward based on shared values.